Senior Marketing Strategist

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

To learn more, go to www.zetaglobal.com.

THE ROLE

The Senior Marketing Strategist assists in delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Senior Strategist assists the Marketing Manager in development of marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies.

As a team, the Senior Strategist and Manager develops acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Senior Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs.

RESPONSIBILITIES

  Oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team's marketing calendar and results tracker as needed. Strong task prioritization and coordination skills needed. - (35%) Leads the execution of campaign strategies, partnering with cross-disciplinary teams.

Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines, and coordinates across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously. - (20%) Provides cost and revenue information to ensure alignment on marketing investment decisions.

Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds. - (15%) Assists with development of campaign performance reporting and continuous monitoring. Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders. - (10%) Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products.

Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results. - (10%) Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials.

Assist with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns. - (10%) REQUIREMENTS Marketing Campaign Management Microsoft Excel Microsoft PowerPoint Multi-Channel Marketing Campaigns Prioritization Problem Solving Campaign Testing Marketing Campaign Development Marketing Campaign Reporting Marketing Campaign Strategy   BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE The salary range for this role is $90,000 - $110,000 depending on location and experience.  PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.   We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.

We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases      #LI-ND1 #LI-remote

Zeta Global is a data-driven marketing technology company that leverages artificial intelligence and machine learning to help businesses acquire, grow, and retain customers. Founded in 2007, Zeta Global's innovative solutions enable personalized marketing strategies across channels, driving customer engagement and business growth.

The company's comprehensive data-driven approach has redefined digital marketing and continues to set new standards in the industry.