Principal Analyst, Email Deliverability

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

To learn more, go to www.zetaglobal.com.

The Role

As a Principal Analyst, you will be part of our deliverability team working directly with our customers.  You will provide guidance on best practices, reporting and recommendations to improve their email programs and get the most out of Zeta Global. A Principal Analyst serves as the owner for new client onboardings and retainer-based services engagements.

Teams at Zeta work collaboratively to deliver great customer experiences. You will partner with our Client Services, Technology and Sales Teams to develop strategies that improve both our customers and our teams. Job Description Provide recommendations, reporting, and guidance on best practices to clients to improve deliverability for their email programs and to get the most out of Zeta Global.

Own an assigned portfolio of paid deliverability services clients. Own and manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution. Manage retainer based strategic projects focused on optimizing inbox placement and driving response.

Collaborate on Mail System Infrastructure and DNS Management. Utilize 3rd party Deliverability Monitoring Tools. Provide email best practices consultation to clients and Internal stakeholders Handle support requests for all clients through the ticketing system. Work with the Deliverability team to maintain the health of the email ecosystem.

Build, enhance and optimize Kibana Queries, Visualizations, and Dashboards. Verify Correct DNS Configuration. Troubleshoot and resolve DNS issues. Create and present Deliverability Services Reports to Clients with insights and Go Forward Guidance. Provide Best Practices Guidance and Strategic Deliverability Guidance directly to Clients.

Collaborate with cross-functional internal teams. Your Skills and Experience 5+ years of experience at an ESP in a Deliverability role. Previous experience working in a client-facing role. Strong communication, presentation, and client relationship management skills. Proven experience managing deliverability for high-volume senders and multi-domain environments.

Strong experience with ESPs/MTAs and deliverability monitoring platforms. Demonstrated strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies. Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances Understanding of legal and compliance requirements for email (CAN-SPAM, GDPR, CASL).

Strong knowledge of authentication frameworks (SPF, DKIM, DMARC, BIMI). Expertise interpreting bounce codes and key email performance metrics. Deep understanding of email subscriber list management, lifecycle concepts, engagement-based segmentation, and sunset policies. Strong competency in DNS and email authentication configuration.

Experience analyzing large data sets to derive insights. Strong Excel Skills. Previous experience working with cross-functional teams. Strong attention to detail, dedicated work ethic, and organized. Strong critical thinking and analytical skills.

BENEFITS

& PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $100,000 - $110,000, depending on location and experience.  PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.   We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.

We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases    #LI-DD1

Zeta Global is a data-driven marketing technology company that leverages artificial intelligence and machine learning to help businesses acquire, grow, and retain customers. Founded in 2007, Zeta Global's innovative solutions enable personalized marketing strategies across channels, driving customer engagement and business growth.

The company's comprehensive data-driven approach has redefined digital marketing and continues to set new standards in the industry.