Paid Search Specialist

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

To learn more, go to www.zetaglobal.com.

THE ROLE

We are seeking a Paid Search Specialist who can confidently roll up their sleeves to execute campaign development and optimizations. You will be responsible for contributing to client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end. The ideal candidate thrives in platform, can distill data into actionable performance insights and recommendations, and knows how to turn strategy into measurable results.

Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES

Client Strategy Partner with Search team members on paid search strategy and performance discussions. Proactively identify areas for optimization and innovation across accounts. Campaign Management & Execution Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.

Actively manage campaigns using Google Ads, Google Ads Editor, and SA360. Monitor performance across Google Ads, Microsoft Advertising, and other search platforms to ensure KPIs are met. Translate insights into actionable next steps that drive measurable client impact. Team Collaboration  Collaborate with internal teams to ensure campaign execution aligns with client objectives.  Analysis & Reporting Deliver clear, data-driven performance reports and insights to clients.

Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends. Ensure accuracy, consistency, and timeliness of reporting.

REQUIREMENTS

2+ years of relevant paid search experience. Hands-on experience in managing monthly campaign budgets of $100k+ Experience with Google Ads, Google Ads Editor, SA360, and Google Analytics BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE The salary range for this role is $60,000 - $80,000, depending on location and experience.  PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.   We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.

We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases  #LI-MR1 #LI-Remote

Zeta Global is a data-driven marketing technology company that leverages artificial intelligence and machine learning to help businesses acquire, grow, and retain customers. Founded in 2007, Zeta Global's innovative solutions enable personalized marketing strategies across channels, driving customer engagement and business growth.

The company's comprehensive data-driven approach has redefined digital marketing and continues to set new standards in the industry.