Field Marketer

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

To learn more, go to www.zetaglobal.com.   The Role:  The Field Marketing Manager is a new role within the Zeta EMEA Activation team. You will be responsible for planning and executing integrated campaigns that raise Zeta’s profile in the industry and with target accounts, generate pipeline, accelerate opportunities, and support sales goals in the UK market. You’ll ensure the Zeta brand shows up in the right places with the right messages to drive impact.

This is a high visibility individual contributor role working closely with sales leadership and other stakeholders. This is a hybrid role based in our London office.    Responsibilities:  Partner closely with the UK sales teams to understand market dynamics and develop field marketing plans that align to revenue goals  Own end-to-end execution of marketing activation, including in-person events, digital programs and agency engagement   Localise global campaign themes to fit UK market needs and cultural context and build and campaign calendar  Work with the sales team to create follow-up strategies and support pipeline growth  Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement  Collaborate with colleagues in the EMEA Activation team in other markets to share learnings, best practice and insight on what best drives client engagement and long-term revenue results  Build processes and best practices for marketing and sales teams    Requirements  Possesses 5+ years' experience delivering marketing activation in an AdTech, MarTech, media or other similar industries  Proven experience owning marketing campaigns and activations from planning to execution and measurement  Demonstratable ability to work collaboratively with sales teams and other stakeholders  A “hands-on” professional able to take on responsibility for execution of all activations whether digital or in person events  Experience of managing a budget and tracking ROI  An outstanding communicator who can translate commercial needs and objectives into an effective marketing plan  Excellent programme management skills    BENEFITS & PERKS Excellent medical, dental, and vision coverage   PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.   We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.

We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases 

Zeta Global is a data-driven marketing technology company that leverages artificial intelligence and machine learning to help businesses acquire, grow, and retain customers. Founded in 2007, Zeta Global's innovative solutions enable personalized marketing strategies across channels, driving customer engagement and business growth.

The company's comprehensive data-driven approach has redefined digital marketing and continues to set new standards in the industry.