Associate Director, Measurement Partnerships

WHO WE ARE  Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

To learn more, go to www.zetaglobal.com.

The Role

The Associate Director, Measurement Partnerships will serve as one of the key leads for the Measurement discipline within Zeta’s Platform Partnerships & Integrations team. This individual will act as the go-to expert for Zeta’s suite of measurement solutions across verticals and will partner closely with cross-functional teams across Zeta’s Activation business, including Sales, Media Strategy, Client Success, and Product Marketing to advance and further develop Zeta’s measurement capabilities.  This role will manage relationships with Zeta’s external measurement partners and collaborate with internal teams on integrations, activation frameworks, closed-loop measurement, documentation, and go-to-market efforts.

The ideal candidate is highly motivated, detail-oriented, and has prior experience working within buy-side platforms. Extensive knowledge of measurement capabilities, tagging/tracking workflows and online/offline data transfer methods is a must. This role is hybrid, based out of our New York City, NY office.

Responsibilities

  Identify, commercialize, and maintain measurement products to enhance Zeta’s media offering Manage day-to-day relationships with Zeta’s measurement providers, including a strong understanding of core value propositions and competitive differentiation Partner with Data & Analytics teams to adopt and develop new measurement solutions Partner with Sales teams to grow adoption of measurement solutions across key verticals (Pharma, CPG, Auto, QSR, Retail) and markets (US, Canada, Europe) Support new client opportunities by ensuring measurement strategies align with business objectives Share best practices, documentation, and POVs with Zeta’s Sales, Ad Ops, Analytics, Product, and other internal teams to streamline implementation Track usage costs for all third-party measurement partners and validate monthly invoices  Requirements  4–7 years of experience in the martech or advertising industry, with a focus on measurement Experience working with an array of measurement partners Deep understanding of measurement KPIs across a range of solutions (e.g., brand lift, audience quality, attention metrics, CPG sales lift, foot traffic attribution, incremental reach, etc.) Experience with pixels/tags and managing exposure file workflows for performance analysis Ability to build strong rapport with both internal and external stakeholders; collaboration is essential Extremely organized with strong attention to detail Excellent verbal and written communication, negotiation, and presentation skills Strong Excel skills and analytical mindset; SQL a plus Bachelor’s degree required  BENEFITS & PERKS Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE The salary range for this role is $100,000 - $120,000, depending on location and experience.  PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.   We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.

We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/  ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases  #LI-MR1

Zeta Global is a data-driven marketing technology company that leverages artificial intelligence and machine learning to help businesses acquire, grow, and retain customers. Founded in 2007, Zeta Global's innovative solutions enable personalized marketing strategies across channels, driving customer engagement and business growth.

The company's comprehensive data-driven approach has redefined digital marketing and continues to set new standards in the industry.