Senior Marketing Programs Manager

Raleigh, US

Posted on Jan 22, 2026

Full TimeSeniorHybridMarketing

Job Description

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

WalkMe is expanding into AI-native, in-app digital learning, and we’re looking for an Sr. Marketing Programs Manager to own and scale the end-to-end marketing program for our newest product, WalkMe Learning Arc.

This is a hands-on, senior role for a builder who can operate with a startup mindset inside a global organization—thriving in ambiguity and scaling a disruptive product within an established category by challenging status-quo solutions and reshaping buyer expectations.

You’ll lead full-funnel strategy and execution for WalkMe Learning Arc, partnering closely with Product Marketing, Growth, Sales and Customer Marketing to design, test and scale integrated programs that drive awareness, adoption and pipeline — while helping define what “great” looks like for this product as it matures.

Why This Role Matters

WalkMe Learning Arc is a major strategic investment and new product category for WalkMe. You'll play a critical role in shaping its market presence, scaling adoption, and driving revenue for a fast-growing solution that sits at the intersection of digital learning, AI, and workflow orchestration.

If you’re energized by building programs from the ground up and shaping the future of in-app learning, we’d love to hear from you.

About WalkMe

WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities.

Founded in 2011, WalkMe's mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity.

Our platform works as an invisible layer of visual cues and personalized content placed on top of your website or enterprise software.

WalkMe's DAP is used by thousands of enterprises worldwide...

Job overview

Employment type

Full Time

Experience level

Senior

Work type

Hybrid

Department

Marketing

Posted

on Jan 22, 2026

About

Job Link

jobs.lever.co

Financials

Type

public

Annual Revenue

Market Cap

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