Director, Strategic Field Marketing - SAP

Raleigh, US

Posted on Jan 23, 2026

Full TimeExecutiveHybridMarketing

Job Description

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

We are seeking a Director, Strategic Field Marketing – SAP to own and scale WalkMe’s SAP-aligned GTM marketing portfolio. This role sits within the Revenue Marketing organization and reports to the VP of Demand Marketing.

This is a Director-level individual contributor role that helps define our SAP GTM marketing strategy and owns a portfolio of SAP-aligned investments, while remaining closely connected to field execution and market realities. The portfolio of SAP-aligned investments includes Tier 1 strategic events and SAP regional field initiatives — and is responsible for setting standards, operating mechanisms and playbooks that shape how SAP marketing is executed across teams.

Approximately 60% of this role focuses on owning WalkMe’s most strategic Tier 1 SAP-aligned events and executive programs, while the remaining 40% drives SAP-focused regional field marketing and campaign execution in close partnership with Sales, Partner and Customer Success teams.

About WalkMe

WalkMe pioneered the Digital Adoption Platform (DAP) to simplify user experiences by combining insights, engagement, guidance and automation capabilities.

Founded in 2011, WalkMe's mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity.

Our platform works as an invisible layer of visual cues and personalized content placed on top of your website or enterprise software.

WalkMe's DAP is used by thousands of enterprises worldwide...

Job overview

Employment type

Full Time

Experience level

Executive

Work type

Hybrid

Department

Marketing

Posted

on Jan 23, 2026

About

Job Link

jobs.lever.co

Financials

Type

public

Annual Revenue

Market Cap

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