Marketing Campaign Manager, NGS

Twist Bioscience is seeking a Marketing Campaign Manager to support integrated marketingcampaigns for our Next-Generation Sequencing (NGS) business. This role will be responsiblefor the development, execution, and optimization of multi-channel marketing campaignsthat drive awareness, demand, and adoption of Twist’s NGS products.

This position sits within the marketing organization and partners closely with regionalmarketing, product marketing, digital marketing, and sales teams to bring cohesivemessaging to market. The ideal candidate is both strategic and execution-oriented,comfortable working in a fast-paced, cross-functional environment, and excited about translatingcomplex scientific value into compelling customer-centric campaigns.

Key ResponsibilitiesCampaign Strategy & Execution● Plan, execute, and optimize integrated marketing campaigns supporting Twist’s NGSportfolio across the customer journey (awareness → consideration →decision).● Translate product positioning and value propositions into clear, compelling campaign messagingtailored to target customer segments and regions.● Own campaign timelines, workflows, and deliverables to ensure on-time, high-quality execution.

Cross-Functional Collaboration● Partner with Product Marketing to align campaigns with product strategy, launches, andpositioning.● Work closely with Regional Marketing teams to adapt and deploy campaigns globally whilerespecting regional nuances. ● Collaborate with Digital Marketing to activate campaigns across key channels including web,email, paid media, webinars, and social.● Support Sales Enablement by ensuring campaigns generate relevant content, leads, and insightsfor sales teams.

Content & Channel Activation● Lead the development and deployment of campaign assets such as landing pages, emails,webinars, whitepapers, case studies, and digital ads. Ensure campaigns effectively drive customers into Twist’s web ecosystem, increasingengagement and progression through the funnel.● Maintain message consistency across all strategic channels.

Performance Measurement & Optimization● Define campaign KPIs and success metrics in partnership with marketing operations and digitalteams.● Analyze campaign performance, pipeline impact, and customer engagement data to informoptimization.● Continuously test, learn, and improve campaign effectiveness based on insights and data.

Required Qualifications● Bachelor’s degree in Marketing, Life Sciences, or a related field.● 5+ years of experience in B2B marketing, campaign management, or demand generation,preferably in life sciences, genomics, or biotechnology.● Hands-on experience managing multi-channel marketing campaigns.● Strong project management skills with the ability to manage multiple initiatives simultaneously.

Experience working cross-functionally with product marketing, digital teams, and regionalstakeholders.● Data-driven mindset with experience measuring and optimizing campaign performance.

Preferred Qualifications

● Familiarity with Next-Generation Sequencing (NGS) markets, products, or customers.● Experience supporting commercial or sales enablement initiatives.● Working knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools(e.g., Salesforce). ●Experience marketing technical or complex scientific products.

What Success Looks Like● High-impact, well-executed campaigns that increase awareness and adoption of Twist’s NGSsolutions.● Strong alignment across regions, channels, and teams with consistent messaging.● Measurable contribution to pipeline growth and customer engagement.● Trusted partnership with product marketing, digital, and sales teams.

The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above.

Compensation

may be different in other locations. San Francisco Bay Area Pay Range$114,000—$150,000 USD

Twist Bioscience is a leading biotechnology company specializing in synthetic DNA production. Their innovative technology platform enables the rapid and cost-effective synthesis of high-quality DNA, revolutionizing fields such as healthcare, agriculture, and data storage. Since its establishment, Twist Bioscience has been at the forefront of advancing genetic engineering and molecular biology, driving discoveries and applications that are transforming industries worldwide.