Senior Marketing Analyst

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic.

We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place.

Join SolarWinds and grow with us! Overview SolarWinds is a different kind of software company.  Rather than sell to CIOs through a large and expensive outside sales force, we sell directly to IT professionals through our inside-only sales team.  That means that rather than focusing on expense accounts and dinners, we focus on driving a high volume of qualified leads through our website.  At SolarWinds, our website is our outside sales force and our storefront all rolled into one, and it is a mission-critical part of our business.  If you are passionate about marketing analytics and looking for a great next step for your career, then this is the job for you.

SolarWinds, a leader in Observability, Service Management, and Database software, is looking for a self-driven Senior Marketing Analyst who will actively partner with the Go To Market teams to uncover meaningful insights and help teams to improve operational efficiency.  This role will support the Marketing organization by conducting and presenting analyses across business units, web properties,  the data warehouse.

Primary responsibilities will include the building and maintenance of dashboards to help monitor and improve general campaign trends and funnel conversion rates, and working with the Marketing team to design, implement, and interpret campaign performance with the purpose of optimizing conversion and other key behaviors.

The Senior Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, A/B test performance, and overall lift from marketing programs.  The Senior Analyst will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources.

Intellectual curiosity, problem-solving and resourcefulness are key qualities, as aspects of support involve troubleshooting data disparities within complex systems, and researching data across multiple channels, geographies and products.  It is critical that all reports and analyses are delivered on time and accurately to key stakeholders within the organization.

Position Summary The Senior Marketing Analyst supports the business with data-driven decision making.  The ideal candidate has a passion for driving effective digital initiatives and helping stakeholders to use data in telling a performance story.  The role is cross-functional, collaborating with data engineering, marketing management, and digital marketing teams to support efforts that drive revenue and continuously optimize how our digital presence benefits our customers and prospective buyers.

This role will report to the Senior Manager, Marketing Analytics, and join a team tasked to translate data into business-driving insights, and ensure continuous optimization across online metrics and decision making for global Marketing teams.  The Senior Marketing Analyst becomes part of our company-wide Analyst guild that has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization.  The Senior Marketing Analyst will have the opportunity to help guide our strategy in: Website behavior and user experience Measuring and optimizing digital marketing tactics and channels Analytics infrastructure: enhancing organizational intelligence by introducing new ways of assessing web performance or introducing net new sources of data into our infrastructure Responsibilities: Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team Perform ad hoc analyses of websites and/or online marketing channels Partner with marketing teams to track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods Develop and refine performance reports to monitor marketing campaigns and activities, and communicate trends and anomalies to teams Work with marketing analytics leadership to creatively solve key business issues and identify areas for opportunity Provide ad hoc and “deep” analysis, synthesize recommendations, and present results Translate results of complex analytic problems into actionable recommendations or strategies Develop scalable reporting of marketing ROI, analyze trends, and make recommendations Qualifications: Familiarity with web testing and analytics tools, such as Tableau, Adobe Analytics, Optimizely, Google Analytics Experience with A/B, multivariate and other web testing and optimization practices Basic knowledge of database architecture and querying (Microsoft SQL, BigQuery), experience with data visualization software (Tableau), or familiarity with online marketing channels (SEO, PPC) is a plus Familiarity with marketing ROI methodologies Excellent written and verbal communication and presentation skills; ability to present data, analyses and insights in a clear and logical manner• Intellectual agility and a sense of urgency Requirements: 2+ years of experience in marketing or web analytics Expertise in Microsoft Excel (pivot tables and basic graphing features) and PowerPoint Bachelor’s degree with analytics or business coursework (Finance, Statistics, etc.) Advanced degree is preferable  SolarWinds is an Equal Employment Opportunity Employer.

SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

SolarWinds, founded in 1999, is a leading provider of powerful and affordable IT management software. The company's comprehensive solutions help organizations around the world monitor, manage, and secure their networks, applications, and systems with ease. SolarWinds' innovative products have set industry standards and continue to empower IT professionals to optimize performance and drive business success.