Sr. Principal Product Marketing Manager - Launch Process

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging.

Do you want to be part of the team that is bringing AI to the world of enterprise data? Snowflake product marketers conceive and execute go-to-market plans for the most strategic areas of the business. We’re looking for a highly talented, driven, and self-motivated marketing professional who can lead the strategy and execution of product launches that help customers unlock the full power of Snowflake AI Data Cloud.

This PMM will work across Snowflake product, marketing and sales teams to develop go-to-market plans for Snowflake AI Data Cloud.

WHAT YOU'LL DO:

• Develop and maintain a scalable launch framework that ensures visibility, quality, and measurable business impact.

• Own the product launch lifecycle — from planning, tiering, readiness, and enablement to public release and post-launch analysis.

• Collaborate with product teams to develop launch roadmap.

• Lead cross-functional launch programs, timelines, deliverables and communications for new products and major releases, aligning product, marketing, sales and enablement teams around shared goals.

• Partner with marketing and sales to ensure field teams are enabled with the right materials, messaging, and training ahead of launches.

• Track launch metrics to measure adoption, pipeline impact, and engagement — using insights to continuously improve launch effectiveness.

OUR IDEAL CANDIDATE WILL HAVE:

• 10+ years of experience in product marketing, program management, or product operations, ideally in enterprise software, cloud or SaaS.

• Cross-functional team management and organizational skills, influence without authority, including senior management

• Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders

• Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans

• Analytical mindset, interpreting and summarizing data with actionable insights

• BS/BA, MBA preferred

• Willingness to travel up to 25% of time

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com