Sr. Field Marketing Manager, Observability

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.

We're seeking an experienced Field Marketing Manager to drive pipeline generation and customer engagement across our West Coast territory. You'll partner closely with sales leadership, account executives, and regional teams to execute integrated marketing campaigns that accelerate pipeline and revenue growth.

This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week.

KEY RESPONSIBILITIES

• Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns

• Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies

• Own regional pipeline goals and track marketing-sourced opportunities through the funnel

• Manage event logistics, vendor relationships, and budget allocation for the territory

• Develop targeted account-based marketing (ABM) plays for strategic accounts

• Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution

• Analyze campaign performance metrics and optimize programs based on ROI

• Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states

• Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown, etc.

QUALIFICATIONS

• 5+ years of field or demand generation marketing experience in B2B technology/SaaS

• Proven track record of driving measurable pipeline and revenue impact

• Strong project management skills with ability to manage multiple programs simultaneously

• Exceptional organizational skills and attention to detail with consistent execution reliability

• Experience building scalable processes and playbooks that improve team efficiency

• Experience working with sales teams in a quota-carrying environment

• Excellent communication and stakeholder management abilities

• Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)

• Bachelor's degree in Marketing, Business, or related field preferred

• Travel will be required to support regional events and programs

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com