Sr. Manager, Marketing Analytics

 

The Team

The Marketing Analytics team is Match Group's central analytics hub for our Emerging & Established (E&E) brands, connecting marketing, product, finance, and experimentation insights into a clear, coherent view of business performance.

Our mission is to turn distributed data signals into cohesive, actionable narratives that help brand and portfolio leadership understand what is happening across the business, and why. We do for ~17 E&E brands — across 28 markets and 46 brand/market combinations — what the team also does for Tinder: own trends and monitoring, experimentation, roadmap and strategy translation, and the executive narratives that drive decisions.

The team operates across three core functions:

• Insights & Performance (Analysts): Own brand and pod-level performance insights and stakeholder partnerships.

• Measurement & Experimentation (Data Scientists): Provide advanced analytics, causal measurement, and experimentation guidance and interpretation.

• Strategy & Operations: Maintain reporting infrastructure, metric governance, and scalable analytics processes.

We are seeking a Senior Manager of Marketing Analytics to lead the E&E Insights function — building and coaching the analyst team that owns full-funnel performance narratives across the E&E portfolio, and serving as the senior analytics partner to brand and cross-functional leadership. This is the first people-leadership hire on the team and a builder's role: you will stand up the operating model, set the analytical bar, and grow the team as coverage scales.