Match Group

Dallas, Texas, United States

5,001-10,000 Employees

Tech

Senior Director, Head of Communications APAC

Singapore, SG

Posted on Mar 19, 2026

Full TimeSeniorHybridMatch Group

Job Description

About the Role

We are seeking a forward-thinking Senior Director of Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.

This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.

You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

- Traditional PR KPIs:

- # of articles

- Media reach

- Tier 1 coverage

- Future-facing KPIs:

- Quality and impact of reach and coverage

- Cultural conversation penetration and narrative adoption

- Creator-led amplification and engagement

- Share of voice within priority platforms and ecosystems

- Depth of subculture and community ownership

What You’ll Own

1. Cultural Narrative & Positioning

- Define and evolve Tinder and Match group brands cultural narrative across Asia, ensuring resonance with Gen Z and young millennials.

- Translate brand strategy into culture-shaping storylines that travel across earned, social, creator, and entertainment ecosystems.

- Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

2. Social-First Communications Strategy

- Design comms strategies that start in social, not end there.

- Ensure Tinder narratives are optimized for how Gen Z consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms.

- Design storytelling frameworks that originate in social, not just traditional media.

- Partner closely with Marketing, Social, and Brand teams to ensure narrative cohesion across paid, owned, and earned channels.

3. Creator & Cultural Ecosystem Engagement

- Develop relationships beyond journalists — including creators, cultural commentators, podcast hosts, community leaders, entertainment IP, and subculture tastemakers.

- Identify new amplification nodes: digital-native publishers, newsletters, Discord communities, YouTube formats, etc.

- Lead strategic partnerships that build long-term cultural relevance (not just campaign spikes).

4. Modern Earned Media Leadership

- Continue to steward key journalist relationships and top-tier media strategy, but evolve success metrics beyond coverage volume.

- Drive quality, sentiment, narrative pull-through, and cultural impact.

- Integrate traditional outlets’ social extensions and digital platforms into comms plans.

5. Reputation & Issues Management

- Lead crisis and issues management with a real-time, cross-platform lens (including TikTok, Reddit, X, etc.).

- Develop proactive narrative guardrails and response playbooks suited for viral environments.

- Partner with MG corp comms and legal to manage reputational risk.

6. Measurement & Impact

- Redefine comms KPIs to include cultural impact, share of conversation, sentiment, narrative adoption, and social amplification.

- Build reporting frameworks that connect comms to brand equity and business impact.

About Match Group

Match Group (NASDAQ: MTCH) is a leading provider of online dating services worldwide. The company, established in 2009, revolutionized the way people connect and find love through its diverse portfolio of popular dating platforms. Match Group's innovative technology and user-friendly interfaces have transformed the dating landscape, making it easier for individuals to meet their perfect match.

With a commitment to continuous growth and expansion, Match Group remains at the forefront of the...

Job overview

Employment type

Full Time

Experience level

Senior

Work type

Hybrid

Department

Match Group

Posted

on Mar 19, 2026

About

Job Link

jobs.lever.co

Financials

Type

public

Annual Revenue

Market Cap

$7.9B+

Subscribe to Refer Me premium to get referred to this role at Match Group!