Sr. Product Marketing Manager – Vertical GTM Strategy

Seattle, US

Posted on Jan 23, 2026

Full TimeSeniorHybridSales & Marketing

Job Description

About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. On a mission to transform the way millions of people work with sales enablement, Highspot is committed to building breakthrough software with a spark of magic. We believe a great place to work is about more than the work – it’s about what the company stands for, and how it authentically represents its values in the real world. To this end, we have put intentional focus on creating equitable workspaces for each of our employees. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.

About the Role

In this highly strategic and visible role, you will lead the development and execution of Highspot’s vertical go-to-market (GTM) strategy. You will define how we win in key industries by creating differentiated messaging, positioning, and sales plays tailored to the unique needs of each vertical. You’ll work closely with Sales, Enablement, and the broader Marketing organization to create high-impact playbooks, thought leadership, and campaign strategies that drive pipeline and revenue growth. You will also work closely with the Product team to drive vertical-specific requirements that will unlock customer value and business growth.

This role will primarily focus on the Financial Services & Insurance vertical, but expand to other verticals as our strategy and priorities evolve.

This role is ideal for a seasoned marketing leader who thrives on turning insights into action and delivering measurable business outcomes. You will report to the Senior Director of Portfolio Marketing and be a key driver in shaping the future of how Highspot shows up across industries.

About Highspot

Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes. Our unified sales enablement platform gives revenue teams a single solution to elevate customer conversations and drive repeatable revenue, bringing together native content and guidance, training and coaching, and engagement intelligence – all supported by actionable analytics.

Highspot delivers unmatched customer support, with 100 percent of our customers...

Job overview

Employment type

Full Time

Experience level

Senior

Work type

Hybrid

Department

Sales & Marketing

Posted

on Jan 23, 2026

About

Job Link

jobs.lever.co

Financials

Type

private

Annual Revenue

Market Cap

Amount Raised

600M+

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