Product Strategy Manager

Job Description As the Product Strategy Manager – ANZ, you will help turn the product strategy into execution across Australia and New Zealand. You will focus on the physical product and commercial strategy—including menu, recipes, concepts, and themes—rather than software or app management. This role is vital because the weekly menu is our core product, directly impacting customer satisfaction and growth.

This role is based in Chippendale (Sydney) and reports to the Associate Director of Product Strategy. You will… Analyse recipe and SKU-level performance to translate data into clear recommendations and portfolio insights. Maintain and deliver the merchandising calendar, covering seasonal themes, cultural moments, and cuisine spotlights.

Support the rollout of new concepts, portfolio changes (such as Classic, Healthy, or Family), and innovation ideas. Collaborate with Menu Planning and Culinary teams to ensure weekly menus accurately reflect planned themes and concepts. Partner cross-functionally with Marketing, Procurement, and Operations to communicate timelines and keep projects on track.

Prepare structured slides, reporting packs, and documentation for senior stakeholder meetings and business reviews. Own and maintain dashboards and trackers to ensure product data is accurate and up to date. Proactively identify opportunities to improve processes and templates to speed up decision-making. You have… 3–5 years’ experience in category management, merchandising, FMCG, strategy consulting, or retail operations.

Strong analytical skills with confidence working in Excel or Google Sheets and a high eye for detail. Excellent presentation skills and the ability to turn complex analysis into simple, clear summaries or slides. Proven ability to manage multiple tasks and stakeholders while meeting deadlines with high execution quality.

A proactive, hands-on mindset and a genuine interest in food and customer behavior. What you’ll get in return…  The chance to have a significant impact in a leading global food technology company Flexible working arrangements  Egoless environment, constant learning with room for personal growth Free access to Headspace HelloFresh Academies - internal learning & development  A diverse and vibrant international environment, with offices in 18 countries Company discount - 70% off HelloFresh & 40% off Youfoodz Start Date: Immediately available - Can wait a notice period Duration: 12 Month Fixed Term Contract Location: Chippendale Head Office - hybrid working environment  Salary: Competitive salary & employee benefits #LI-Hybrid

HelloFresh is on a mission to change the way people eat, forever!

From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022.

HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals...