Vice President, Trade Marketing

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change.

Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Title: VP, Trade Marketing Location: Stamford, CT Job Type: Exempt / Full Time About the Role:  The VP, Trade Marketing at Curaleaf plays a critical role in bridging brand strategy with field execution to drive growth across retail and wholesale channels.

This individual will lead the development and implementation of trade marketing programs that enhance brand visibility, accelerate sell-through, and strengthen customer engagement in a highly regulated and rapidly evolving cannabis market. Reporting to the SVP of Marketing, the VP, Trade Marketing will collaborate closely with sales, brand, field support and compliance teams to ensure seamless execution of go-to-market strategies.

This role requires a strategic thinker with strong analytical capabilities and a deep understanding of retail and shopper dynamics, and a passion for leading high-performing teams. The ideal candidate will bring a balance of creativity and operational excellence, with a proven ability to drive results through data-driven decision-making and cross-functional leadership.

What You’ll Do:  Development and Execution of Trade Marketing Strategy Design and implement national and regional trade marketing plans aligned with brand and sales objectives Translate brand strategies into actionable retail and wholesale programs. Retail and Channel Activation Lead the development of in-store promotions, merchandising solutions, and point-of-sale materials.

Partner with retail operations and wholesale teams to ensure consistent brand presence and execution. Cross-Functional Collaboration Work with sales, marketing, and compliance to ensure brand goals and sales goals are both achieved Serve as the key liaison between marketing and field sales teams Performance Analysis and Optimization Monitor and analyze trade marketing performance metrics (e.g., sell-through, ROI, promotional lift).

Use insights to optimize future campaigns Team Leadership and Development Lead, mentor, and develop a high-performing trade marketing team. Foster a culture of accountability, innovation, and continuous improvement and learning Promote financial ownership by instilling budget awareness and responsibility throughout the broader team Design and Support Product Launches Collaborate with product and brand teams to develop go-to-market strategies for new product introductions.

Ensure field sales as well as retail readiness and promotional support for launches. Driver of  Customer Engagement & Education Create and execute training across all commercial touchpoints for Curaleaf Coordinate and run any customer/budtender incentives to reinforce brand education and foster brand love across the RTM for Curaleaf brand(s) Travel Requirements: 25%-40% of the time Provide strategic leadership; be the “voice of the customer” within the wider marketing organization Title, level, and compensation commensurate with experience What You’ll Bring: Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: 12+ years of experience in trade marketing, brand marketing, and/or sales within a CPG, retail, or regulated industry 8+ years in a leadership or team management role. P&L responsibility and management Proven track record of success in creating and implementing Go-To-Market strategies new product launches and managing other relevant shopper marketing “projects” Proven ability to develop compelling sales and marketing materials for the field as well as Curaleaf retail and wholesale partners Strong analytical skills with the ability to turn data into action; experience with turning shopper and retailer insights into successful programming Have led field activation and product education teams and initiatives Effective third-party agency management - especially executional agencies Even Better If: MBA or advanced degree Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma) is strongly preferred.

Curaleaf Pay Transparency$205,000—$225,000 USDWhat We Offer: Career Growth Opportunities Competitive Pay and Benefits Generous PTO and Parental Leave 401(K) Retirement Plan Life/ Disability Insurance Community Involvement Referral Bonuses and Product Discounts Benefits vary by state, role type, and eligibility.   Follow us on Social Media: Instagram: @curaleaf.usaTwitter: @Curaleaf_IncLinkedIn: Curaleaf LinkedIn Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant.

As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain.

Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.  Our Values: Lead and Inspire.   Commit to Win.   ONE Curaleaf.   Driven to Deliver Excellence.   Curaleaf is an equal opportunity employer.

Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.     

Curaleaf Holdings, Inc. (CSE: CURA) is a leading vertically integrated cannabis company founded in 2010. The company's innovative approach to the cannabis industry has established it as a trailblazer in the cultivation, processing, and dispensing of high-quality cannabis products. With a focus on wellness and community, Curaleaf has expanded its reach to become one of the most recognized and trusted brands in the cannabis market.