Marketing Manager - Digital

About AvePoint:  Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments.

AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.   At AvePoint, we are committed to investing in our people: we believe agility, passion and teamwork sets us up to do our best work and fosters a culture where you feel empowered to take initiative, learn from others and craft your career with the intention to unleash the power of you!

About the position:  We are seeking an experienced and growth-minded Marketing Manager - Digital to lead AvePoint’s digital marketing strategy and execution across Australia and New Zealand (ANZ). In this role, you’ll be responsible for driving full-funnel digital programs—across paid, owned, and earned channels—to generate awareness, capture demand, and accelerate pipeline growth for both direct and channel sales motions.  You’ll partner closely with ABX Marketing Manager and sales leaders, as well as the global digital and demand generation teams, to localize and execute digital strategies that resonate with ANZ audiences and reflect AvePoint’s leadership as a next-gen data security company.

From SEO and SEM to paid social, content syndication, and email automation, you’ll manage an integrated digital presence that delivers measurable impact.    Key Responsibilities:    Strategic Planning & Regional Execution  Develop and implement a comprehensive ANZ digital marketing strategy aligned to regional pipeline goals  Own omni-channel campaign execution across paid media, SEO, email, and social—optimized for ANZ market nuances  Collaborate with corporate and regional teams to ensure seamless integration across the buyer journey and lifecycle stages  Support both direct and channel GTM motions through tailored messaging, targeting, and digital content  Omni-Channel & Buyer-Centric Execution  Manage end-to-end campaign execution across web, email, paid search, display, and social platforms  Integrate journey-stage targeting strategies for both net-new acquisition and customer expansion campaigns  Align digital tactics to regional account-based marketing (ABM) plays and partner programs  SEO, Content & Web Optimization  Lead regional SEO strategy and ensure strong performance across both technical and on-page SEO  Collaborate with global content and brand teams to localize content and landing pages for ANZ audiences  Maintain, optimize, and report on regional web pages, including CTAs, conversion funnels, and analytics tracking  Paid Media & Demand Gen  Plan and execute paid media campaigns across LinkedIn, Google Ads, content syndication, and programmatic  Manage vendor relationships and media budgets to ensure high ROI across all digital channels  Monitor KPIs including CPC, CTR, conversion rate, and pipeline contribution; provide insights and recommendations  Analytics & Martech Collaboration  Leverage analytics platforms (Google Analytics, Data Studio, 6sense) to measure performance and make data-informed decisions  Partner with MarTech and global teams to support ANZ needs for CMS, CRM, digital channel integrations, and tracking  What You Will Bring to the Team:  Bachelor’s degree in Marketing, Business, Communications, or a related field  5–10 years of digital marketing experience, with at least 3 years in a management role within a B2B SaaS environment  Proven experience in building and executing digital strategies across multiple channels, ideally in ANZ or APAC markets  Deep understanding of paid media, SEO/SEM, email, ABM, and performance analytics  Strong collaboration skills across cross-functional teams (content, campaigns, sales, channel)  Experience supporting both direct and partner-driven GTM strategies  Familiarity with tools like Marketo, Salesforce, Google Ads, LinkedIn Campaign Manager, and 6sense preferred    Benefits we offer:   Competitive market-based compensation    Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC   Work life balance through hybrid working model of 3 days a week in office   PTO allowance plus specific AvePoint Holidays (Birthday Day, Family Day, Holiday Half Day, Community Outreach Half Day!)   Private Health Insurance   Dedication awards Mobile Phone Plan Reimbursement   Employee Referral Program   ...and much more!       AvePoint is proud to employ talent from many different backgrounds, experiences, and identities.

We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities. #LI-HR1Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.

AvePoint is a technology company specializing in Microsoft Cloud solutions, empowering organizations to migrate, manage, and protect their data in the cloud. With a focus on enhancing collaboration and productivity, AvePoint offers a range of innovative tools and services designed to streamline cloud operations and drive digital transformation for businesses worldwide.