Senior Manager – Membership Personalization Strategy

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels.

The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

Within USCM, the Marketing, Membership & Investment Optimization (MMIO) team delivers data-driven decision making, analytics & business planning to drive profitable growth through personalization strategy and optimized investment decisions. The Senior Manager – Membership Personalization Strategy will be responsible for shaping and advancing the strategy for hyper-personalized, omnichannel membership experiences.

In partnership with stakeholders across the enterprise, this role will help define and deliver personalization use cases that power a connected Membership experience and modernized marketing infrastructure. This role is uniquely positioned to leverage a variety of skills including strategy, digital product development, customer experience design, and marketing technology.

Building and leveraging strong relationships across Marketing, Product & Technology, Analytics, Finance, Compliance, Privacy, and other teams is critical. The ideal candidate is a results-oriented individual with strong strategic thinking, innovative problem-solving capabilities, and a demonstrated ability to translate data-driven insights into scalable digital experiences and business impact.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.

These beliefs have been our North Star for 170 years as our business transformed – from helping...