Principal Adoption Digital Strategist – AI Transformation

About the Role Adobe Customer Solutions is seeking a Principal Adoption Digital Strategist with deep expertise in transformation, operating model design, and enterprise change management to lead adoption and value realization for Adobe’s most complex, high-impact customer programs. This role is designed for a senior adoption leader with AI gravitas and deep passion—someone who can confidently advise executives on how AI reshapes operating models, decision-making, governance, and workforce capabilities, not just how tools are deployed. The Principal Adoption Digital Strategist operates as a trusted advisor to C-suite and senior leadership, shaping adoption strategy across multi-year, multi-workstream transformations. The ideal candidate combines strategic depth with delivery credibility and is comfortable navigating ambiguity, scale, and complexity especially for AI programs. ## What You’ll Do ### Lead Enterprise Adoption Strategy - Own and shape end-to-end adoption strategies for large-scale, AI-enabled transformation programs - Apply advanced change management expertise (Prosci ADKAR) to complex organizational, cultural, and capability shifts driven by marketing tech stack - Translate AI strategy into clear adoption roadmaps spanning operating model, governance, roles, and behaviors ### Advise on AI Operating Models - Lead future-state operating model design for organizations adopting AI at scale - Define decision rights, governance structures, accountability models, and cross-functional ways of working enabled - Guide leaders through the organizational trade-offs required to move from experimentation to enterprise AI adoption ### Drive Complex Program Adoption - Lead adoption across multi-workstream, multi-geography, and multi-year programs - Anticipate and manage adoption risks across interdependent teams, platforms, and business units - Partner with program leadership to integrate operating models and change strategy into overall program governance ### Executive Leadership - Serve as an advisor to senior executives across Marketing, Digital, IT, Data, Operations, and HR - Lead executive visioning sessions focused on AI strategy, adoption readiness, and organizational implications - Communicate complex AI and organizational concepts with clarity, confidence, and executive presence ### Measure Value & Institutionalize Change - Define adoption and value metrics tied to AI usage, behavior change, and business outcomes - Establish feedback loops and governance mechanisms to sustain AI adoption over time - Ensure AI adoption is responsible, scalable, and embedded into day-to-day operations ### Develop Capability & Practice Leadership - Mentor and develop adoption strategists - Set standards for AI adoption, operating model design, and change management excellence - Contribute and drive thought leadership that builds Adobe’s point of view on AI adoption.

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