Lead Machine Learning Engineer, Marketing Mix Modeling

The Opportunity This role is part of Adobe’s Global Marketing Organization (GMO), specifically within the Growth Marketing and Insights organization (GMI). We are seeking a highly experienced Machine Learning Engineer to design, develop, and deploy advanced causal Marketing Mix Models (MMM) for Adobe’s global businesses. These models are crucial for guiding Adobe’s quarterly and yearly marketing budget decisions and generating insights that drive business growth. The primary goal of this role will be to build foundationally solid models that can be refreshed frequently in the production environment. This role will collaborate with cross-functional teams, including analytics, marketing execution, and engineering. ## What you'll do - Develop both descriptive and predictive MMMs that accurately measure the incremental impact of marketing and non-marketing drivers - Expand our modeling solutions to support a growing number of geographic locations and product groups - Integrate additional measurement methodologies and data to ensure accurate measurement of marketing return on investment - Balance technical capabilities with practical business needs - Measure both short- and long-term impact of marketing to guide budget allocation across funnel stages to drive sustainable business growth - Communicate model results effectively to partners and executives - Continuously improve modeling techniques and capabilities as the analytical landscape evolves - Contribute to the overall growth of the team!

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