FSI Banking Transformational Advisor

Adobe is at the forefront of digital innovation, raising the bar with powerful solutions for the creative and marketing ecosystem like Creative Cloud, Experience Cloud, Firefly, and Express. The Banking industry is undergoing a major transformation driven by margin pressures, regulatory complexity (e.g. KYC), rising cost to serve and evolving customer expectations across retail, commercial and wealth segments.

Banks are striving to deliver hyper-personalized, omnichannel experiences to retain and grow their customer base while modernizing legacy systems. This requires investment in digital enablement across retail, commercial, and wealth segments, as well as empowering marketing, technology, and sales teams to harness data and AI effectively.

Adobe plays a critical role in guiding banks toward innovative solutions that accelerate this transformation. We are seeking a Director - FSI Banking Transformational Advisor, as part of our Digital Strategy Group, to advance Adobe's vision and thought leadership in this strategic sub-vertical and evangelize it through customer advisory and marketing channels.

This leader will work closely with high-value enterprise Banking customers, Adobe’s Field Organization, and our own Marketing teams to provide expert "how-to" guidance on topics like phasing a marketing-tech modernization strategy for customer, marketer and employee experiences.

The Role

should draw on prior experience with transformation stewardship influencing budgetary allocations towards partnerships and Martech modernization. Success will be measured by revenue growth in the Banking sub-vertical, as well as customer success stories and executive testimonials we can share to the market.

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results.

In short, Adobe is everywhere, and we’re changing the world through digital experiences.