Questions that have appeared at apple for a Product Manager (Case Study) interview.

1. Business Strategy

Question: A new start-up is offering a similar product to the iPhone at a significantly lower price. How would you recommend Apple respond to this competitive threat?

Question: If Apple was to enter a completely new market (e.g., electric vehicles), how would you go about assessing the potential for success?

Question: Given the current market trends, how would you suggest Apple could diversify the iPad product line to increase its market share?

2. Product Development

Question: Imagine Apple wants to add a new feature to Siri. How would you determine what the feature should be?

Question: Suppose Apple has decided to develop a new health-focused wearable device. What steps would you take to ensure the product meets market demands and aligns with Apple's brand?

Question: How would you evaluate the success of a new feature added to the Apple Watch?

3. Customer Insight

Question: Based on consumer behavior trends, what new feature do you think should be added to the next MacBook Pro?

Question: How would you use customer feedback to improve the user experience of Apple Music?

Question: If customer surveys indicated a high demand for a larger screen iPhone, but engineering reported that it would significantly increase production costs, how would you resolve this conflict?

4. Data Analysis

Question: How would you use data to identify opportunities for improving the App Store?

Question: Imagine you have access to all of Apple's user data. What analyses would you perform to inform the next version of iOS?