We're transforming the global food system by creating better ways to make meat, dairy and fish without using animals -- delicious, good for people, and good for the planet. Our approach: understand what people love about meat, dairy, and fish, and then explore the plant world for specific ingredients that recreate those experiences. In 2016, we launched the Impossible™ Burger: meat made from plants, for people who love to eat meat. Founded in 2011 by Pat Brown MD, PhD (Stanford Professor Emerit...
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